Social media channels bring an opportunity for businesses to expand and reach as many customers as possible. With the rapidly growing number of people who use social media, businesses have chances to expose their products or services worldwide.
Social media platforms are places to connect and brands can use them to create a strong connection with their customers. Among all social media channels, Facebook remains one of the most used platforms, which makes it a good platform to grow a business online. Yet, creating your brand to get more engagement and more likability in the sea of competitors on Facebook is hard.
To get more Facebook likes, whether it is a post or page likes, it requires you to give out what is valuable to your audience. Besides, there are some important points that you must consider in order to get more likes, providing value for your brand in return.
Below are some tips by Algo Sea Biz to get more likes on Facebook
Quality content is the key
When it comes to social media marketing, one important thing marketers must remember is that quality content works best. Always share relevant content that resonates with your target audience. Sharing useful content that your audience wants to engage with will definitely lead to more Facebook Likes. Quality and relevant content increase shareability which means you will get more interaction on your posts. One important tip to add to your note is to share captivating visuals. The power of visuals can significantly boost your Facebook Likes.
Add the “Like” button on your website and blog
Adding a “Like” button on the corner of your website or blog site can help to increase conversions. In order to capture more audiences, businesses need to make it easy for people to like their Facebook pages. Therefore, instead of merely providing a link to your Page, it is more beneficial to allow people to Like your Facebook page directly using a “Like” Button. The easier people can connect with you, the easier you can catch potential customers. Having this button can constantly drive new Likes over time, so try to consider adding it to your site.
Use Facebook Ads
Facebook Ads are opportunities to expand your reach and boost your brand visibility to a targeted audience. Facebook Ads allow you to be more specific and detailed in targeting the audience. Detailed targeting allows you how to spend your budget more efficiently and effectively to gain more Facebook Likes as you have a chance to expose your brand in front of your ideal audience. You can boost a post or run a campaign that is relevant to your business type and make your business more visible to a wider audience.
Optimize Your Page
By giving people complete information about your business, you will show them that your Facebook Page is reliable. Therefore, it is advised to fill your page with information including a phone number, opening hours, location, website link, and other social media channels. You can also add some key terms that relate to your business, so your audience can learn what your business is all about. It is also recommended to use a unique profile picture that matches your brand personality and increases your brand recognition.
Practice the right posting schedule
To boost your post reach and increase your Facebook likes, it is important to discover times that people are most likely to see and engage with your Facebook posts and schedule your posting times based on that. Some studies have found that the best time to post on Facebook will be around 9 am and from 1 – 4 pm. Weekend posts also perform well when it comes to reaching and impressions. After all, to discover the exact best posting times for your business, it is important to understand your target market. Therefore, it is beneficial to invest some time in doing research. Determining what works best for your audience will eventually lead to a successful Facebook campaign.
Engage with other communities on Facebook
As Facebook is mainly a social network, it will be beneficial for you to be more socially active and to engage with other brands that are relevant to your niche. Giving Likes or comments on the other brand’s post is a good chance to attract people’s attention and ultimately lead to more Facebook Likes. In addition, you can try to look for communities with potential audiences to engage with. Finding Facebook groups that are related to your nice is also a good way to boost your visibility and capture more audiences.
Above are some of the most important points mentioned for a successful increasing campaign, it is crucial to always learn from mistakes and redefine your strategy until you can build a solid brand presence on Facebook. And all those endeavors will lead to more Facebook likes and the massive growth of your business.